The Amazing Marketing of Bernardo Chua
It comes to gourmet coffee Organo Gold maybe one of the healthiest on the market. This is a company that has a variety of different brands of coffee and tea. The company was founded by award winning Bernardo Chua, and he has been doing his very best to take the brand to a global audience.
A lot of the success of this company has to do with the actual marketing skills of Bernardo Chua and his excellent brand building skills. He has crossed over into different countries easily. He knew that he would have to use something that was out of the ordinary in order to make the Organo Gold brand stand out. Chua has some of the best coffee beans and he has also provided healing ingredients that are unlike any other ingredients that are in standard beverages today.
This idea gave Chua the ability to compete on a global level, something he’s talked about on YouTube; there is an international marketing plan that is connected to this coffee. This Brandon as the healing agent of a Ganoderma mushroom so that really gets the consumer curious.
Organic products are big and this is a big part of the marketing for Organo Gold. Chua knew that this was something that appealed to a wide consumer base. He made it his mission to let the customers know that this was an organic product with this name. He also made it plain and simple that this was a new product that had a healing agent. This agent was a game changer in the coffee industry. It was all part of an excellent marketing strategy that would prove successful.
This is an interesting blend of coffee because it is promoted as a healthy brand. It still has delectable flavors and gourmet coffee beans, but it also has this unique healing agent. That is something that will put this type of coffee in a different league.
Straight from Twitter what Bernardo Chua has essentially done is made all the other coffee brand leaders step up and look for something that can make their brands stand out. His healing coffee is cutting edge, and he is getting a lot of buzz from consumers. This is proof positive that the brand is bound for even more success.