Fabletics in a Creativity Bake Off with Amazon
Keeping fit should be a life style. You should take a few hours to work out every week, regardless of whether you want to shed weight or not. Exercising is very important on your health. But it does require a little motivation. Getting yourself a trendy sports apparel is a great motivation. When you are confident in what you are wearing, you keep going, so people can notice you. And, when the quality of your apparel is top-notch it prevents you from injuring your muscles as the go through the motion.
Fabletics sells sports apparel that are both trendy and of a high quality. And as if that isn’t enough, given that all other quality sportswear brands have great quality but no sense of fashion, they sell their attires at affordable prices. This is what has led Fabletics to be a great competitor for the likes of Lululemon, Athleta and even Amazon. I would say that being a contender for Amazon makes Fabletics a really big deal. So, what is it that they are doing which places them at a competitive advantage over Amazon?
Advertisement is key in creating brand awareness and boosting sales. This is one area that Fabletics beats Amazon. While Amazon will never be seen advertising individual products, you will always see ads about Fabletics and their funky work out gear. This helps to inform and lure more people to purchase from this company.
Kate Hudson is the celebrity behind Fabletics. She is one of the most celebrated figures in the arts industry. Her down-to-earth yet fierce and go-getter personality makes her a celebrity figure that many seek to emulate. So imagine you being a fan of Hudson and wearing the same attires as she. Also, imagine having your favorite work out gear customized by her. This will get you buying.
Unlike Amazon, Fabletics allows membership programs. This is a very creative way of getting customers to visit their online store and buy. When you become a VIP member at Fabletics, you get the feel that you are shopping in a traditional store. Depending on your style and preferences, you can access an array of attires coming in different designs, patterns, colors, style and sizes.
Fabletics rewards you for buying from them, unlike Amazon who barely seem to recognize you as their client. At Fabletics, you get loyalty points for each time you shop as their VIP member. These points can be redeemed and you get free stuff. And, who wouldn’t love to get free goods? Fabletics also allows their VIP members to shop at discounted prices. You get two or three piece attires at between $49 and $99. These are attires that you would probably get at hundreds of dollars.
Fabletics knows their market real well. They know that shoppers only go online to checkout new stuff and what is trending. Their membership program however makes you window shop and leave with a few items.
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