Gone are the days of worrying you may be paying designer prices while purchasing designer knockoffs. Now you can own high-end luxury designer originals for a fraction of the price. The RealReal has captured a niche market in the new era of repurposing, through a growing trend of consignment shopping. The RealReal has carved out a unique space in luxury consignment.
What sets The RealReal apart, and has become a pillar of the brand, is their commitment to authenticate every item before it is listed for shoppers. Gemologists, horologists, art curators and brand authenticators are all employed by The RealReal to authenticate every item. These uniquely qualified team players are imperative to ensuring customers can shop with confidence. When shoppers are paying thousands of dollars for a Chanel handbag, they want to be guaranteed that it is an original.
As The RealReal embarks on opening brick and mortar locations, their talented staff engage with customers in a unique way. How would you like to learn how to identify a knockoff? At the new SoHo location in New York shoppers did just that. While sipping on champagne, they learned how to recognize characteristics unique to designer originals.
The RealReal has introduced a new way for individuals who may have never considered consigning to sell their high-end items. They have done this by eliminating inconveniences in the drop off process. Items can be picked up from their homes in certain areas, or free shipping labels can be requested. In addition, shoppers who may have only imagined being able to indulge in owning high-end designer brands can now make that a reality.
The RealReal was founded in 2011 by Julie Wainwright. Wainwright, a serial entrepreneur is highly respected in the tech and startup industry. The RealReal has raised $123 million in venture funding and says it’s on track to see $500 million in gross merchandise value this year. The RealReal is the real deal and provides a different kind of treasure hunt for those who love the luxury of high-end designer products.