Herbalife has just announced their collaboration with the Fashion Institute of Design and Merchandising (FIDM) to produce a back to school competition to create an activewear collection. The contestants will be divided into teams and given the task to design an activewear line that promotes a healthy and active lifestyle. The participants will have to present their designs to the Herbalife and FIDM program judges to decide on a winner. In the final round, the participants will be challenged to explain their plans for merchandising their products. Rich Goudis, Herbalife CEO, expressed his eagerness to make this a successful initiative for the upcoming creative minds that will be competing in these tasks.
During this program, the participants will be learning important information pertaining to business and merchandising. They will be given the opportunity to learn about the global marketing and merchandising system and they also will knowledge of the Herbalife lifestyle of an independent distributor and their influence on athletes around the world.
Herbalife is a nutrition company recognized globally that develops the marketing and distribution of medical supplements, weight management programs and services, sports nutrition, and personal care products. Headquartered in Los Angeles, California, Herbalife was founded in 1980 by Mark Hughes. Mark first began selling the services out of the trunk of his car. It did not take long for this program to become well known. In just the following year, Herbalife introduced a line of skincare and hair products. Shortly after in the years after, Herbalife began to make a global expansion. As its popularity continues to increase, Herbalife has managed to embrace seeds to feed campaign. With this campaign, they ensure that all of their products are made from the freshest and safest ingredients. The most advanced technology is used to ensure that the most up to date nutrition factors are taken into consideration when creating their products. Tests are continuously run on their products at every step of production and this allows their products to be managed with care. With the new generation of health-conscious individuals rising, Herbalife has maintained its popularity by keeping up with the change of times. This as allowed them to be a trusted name in the weight loss and fitness community. This program will help them to contribute to their communities, but will also be a big step for cultivating the minds of future nutrition gurus.