Adam Goldenberg – CEO and Entrepreneur

Adam Goldenberg and Don Ressler are co-founders and co-CEOs of Just Fab, a very successful fashion, and accessories membership business. Mr. Goldenberg began working as the COO of Intermix Media, where he met his partner-to-be, Don Ressler. They became great friends and decided to combine their talents and start Intelligent Beauty, then Just Fab, which has extended its business into six countries, including the U.S., Germany, Canada, France, U. K., the Netherlands, and Spain, as of now, but they probably do not plan to stop there. Adam Goldenberg has been an entrepreneur since 1997 when he was just 15 years of age. This is when he created Gamer’s Alliance, an advertising network of gaming sites. He sold Gamer’s Alliance to Intermix Media (the parent company of Facebook) in 1999.

2006 brought on the sale of Intermix Media to News Corp. for over $650 Million. Don Ressler and Adam Goldenberg founded Intelligent Beauty in 2006. 2010 brought the creation of the membership based business, Just Fab. After four years, Just Fab has proved to be a winner. It has brought in over $55 Million in funding and has added Shoe Dazzle, a shoe introduction service, and the new membership-based Fabletics, an active-wear company co-founded by Kate Hudson, to its current lines of fashions and accessories. Just Fab is also the parent company of Fab Kids.

Adam Goldenberg believes that transparency within the company is very important to the success of the company. By having all teams, in every department, go over the numbers, everyone sees the areas that need to make improvements and can act accordingly. This will enable everyone to help keep the business growing. He also believes in customer feedback and lets this feedback be a guide in merchandising and product decisions.

Adam Goldenberg is a venture partner at Crosscut Ventures, which is a venture fund that helps give funding for the growth of tech communities in the south of California.

Mr. Goldenberg believes that what you are selling should be in front of how you are selling it. If the customers don’t like your products, or your prices are not competitive, they won’t come back. Since Mr. Goldenberg and his teams do their own designs and manufacture them in-house, he wants his teams to be very passionate about their creations, their presentations, or anything else they deal with in their departments. Passion is what makes a product sell. Source: http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab

Categories: Business