Fabletics in a Creativity Bake Off with Amazon

Keeping fit should be a life style. You should take a few hours to work out every week, regardless of whether you want to shed weight or not. Exercising is very important on your health. But it does require a little motivation. Getting yourself a trendy sports apparel is a great motivation. When you are confident in what you are wearing, you keep going, so people can notice you. And, when the quality of your apparel is top-notch it prevents you from injuring your muscles as the go through the motion.

Fabletics sells sports apparel that are both trendy and of a high quality. And as if that isn’t enough, given that all other quality sportswear brands have great quality but no sense of fashion, they sell their attires at affordable prices. This is what has led Fabletics to be a great competitor for the likes of Lululemon, Athleta and even Amazon. I would say that being a contender for Amazon makes Fabletics a really big deal. So, what is it that they are doing which places them at a competitive advantage over Amazon?


Advertisement is key in creating brand awareness and boosting sales. This is one area that Fabletics beats Amazon. While Amazon will never be seen advertising individual products, you will always see ads about Fabletics and their funky work out gear. This helps to inform and lure more people to purchase from this company.


Kate Hudson is the celebrity behind Fabletics. She is one of the most celebrated figures in the arts industry. Her down-to-earth yet fierce and go-getter personality makes her a celebrity figure that many seek to emulate. So imagine you being a fan of Hudson and wearing the same attires as she. Also, imagine having your favorite work out gear customized by her. This will get you buying.


Unlike Amazon, Fabletics allows membership programs. This is a very creative way of getting customers to visit their online store and buy. When you become a VIP member at Fabletics, you get the feel that you are shopping in a traditional store. Depending on your style and preferences, you can access an array of attires coming in different designs, patterns, colors, style and sizes.

Fabletics rewards you for buying from them, unlike Amazon who barely seem to recognize you as their client. At Fabletics, you get loyalty points for each time you shop as their VIP member. These points can be redeemed and you get free stuff. And, who wouldn’t love to get free goods? Fabletics also allows their VIP members to shop at discounted prices. You get two or three piece attires at between $49 and $99. These are attires that you would probably get at hundreds of dollars.

Bottom Line

Fabletics knows their market real well. They know that shoppers only go online to checkout new stuff and what is trending. Their membership program however makes you window shop and leave with a few items.

Categories: Fashion

Traveling Vineyard Wines and the Consultants that Bring the Wine to You

Wine is a flavorful substance that has been adored by so many people over the years. There are bottles of wine that are decades-old and many people are simply saving up wines in their cellars. These are the real wine connoisseurs that are interested in observing and consuming some of the best bottles of wine that have aged. Most of these people know how to pick exactly what they want. There are others, however, that may have a hard time deciding on a simple glass of wine when they get into a restaurant.

These are people that may be interested in learning more about wine, but they may not have any access to someone that can give them a greater perspective. This type of need makes it absolutely perfect for a Traveling Vineyard representative to educate potential clients on what is available.

What the Traveling Vineyard represents is an organization with consultants that are willing to bring new clients in and give them the knowledge on wine that they may be interested in. These are the consultants that are responsible for direct selling of different types of wines. There are a plethora of choices for consumers to make, but many of them may be confused about what they actually like. If they never had the chance to actually consume any of these wines they may find themselves looking for an opportunity to attend a hosting party.

The reality for many people that are interested in wine is that they really may not have an idea of what wines are going to suit them best. There are some white wines that consumers may be interested in. There are others that may be interested in red wines. Sometimes it takes something like a hosting party in order for consumers to realize that there’s something more out there than what they are accustomed to. This is where the wine consultants come in. The Traveling Vineyard has a great selection of wines and wine consultants are able to provide information on what is currently available.

Most people are going to be intrigued with the possibility of acquiring different types of wine on a regular basis. They can start a wine membership with the Traveling Vineyard by way of the wine consultant. This gives them a chance to access a plethora of different wines and increase their knowledge of the various wines that are available.

Learn more about Traveling Vineyard: https://www.youtube.com/user/TravelingVineyard

Categories: Wine Consultants

About Rick Shinto And His Endeavors That Led InnovaCare Health To Success

While every company works so hard to achieve its goals in time, there are always some challenges that threaten to stall progress. It is these challenges that the team that manages the affairs of the company is able to test its capabilities to deliver and to handle challenges. Many of the professionals who lead companies are individuals who boast of more than 20 years of experience but even then, they are faced with a myriad of challenges that make it difficult for them to proceed seamlessly. Despite facing a complex challenge, Rick Shinto managed to lead InnovaCare Health well and the company enjoys stability due to the creative solutions he offered.

In 2012, Rick Shinto received an invitation to join InnovaCare Health, where he would serve as the CEO/President of the company. He took over and came in with great ideas that led the company to emerge as an industry leader and an established provider of managed healthcare services. Under his leadership, many great transformations have been made that placed the company among the most preferred across North America. Check their company profile at LinkedIn.

More about Rick Shinto

The career of Rick Shinto began more than 30 years ago and all along he has been working to become better. He is celebrated in several companies for offering groundbreaking solutions that led to the revival of different products. At InnovaCare Health, he helped the whole company to emerge back from the challenges it was facing before he was appointed the President and CEO. His experience with several other companies like NAMM California and Aveta Inc., allows him to take on difficult tasks. His decision making skills have been evaluated to rank among those of renowned professionals in the healthcare industry, reason he has been leading InnovaCare Health seamlessly.

Penelope Kokkinides

Penelope Kokkinides is a highly influential individual who has worked with several companies to support the development of dynamic products and features. He served at Aveta Inc., as the deputy of Rick Shinto, who was the CEO of the company between 2008 and 2012.

InnovaCare Health

InnovaCare Health is an entity in the healthcare sector that has been offering professional managed healthcare services. The company is reputed for providing great Medicare Advantage plans and healthcare solutions that have helped to offer users perfect solutions to support their challenges. InnovaCare Health is considered the best managed healthcare services provider within Puerto Rico and its several neighboring regions.

Categories: Business That Cares

How one product revolutionized the lip care industry overnight

When people started noticing celebrities such as Kim Kardashian, Nina Dobrev, Miley Cyrus and even Christina Aguilera spotting a ball of EOS lip balm out of their bags, they knew that something special was trending in the lip care world. What started as the dream of two men, Sanjiv Mehra and Jonathan Teller to change up the outlook of the gloss aisle in the drug store became an evolution that saw their products surpass market veterans such as Pfizer’s Chapstick and Burt’s bees and become a global success. But the process wasn’t easy.

The first step was to come up with a product that did more than just become another wacky addition to the beauty section of the drug store. To make this happen, they had to create a product that engaged the five senses. This is how the spherical pots of balms that smelled like heaven, had amazing flavors and were still made from the organic products came into being.

The second challenge that the manufacturer faced after the design and production was how to market the product. He says that it took to time to convince a female buyer at Walgreens who fell in love with their product and helped them establish an account there. Pretty soon, stores like Well, Walmart and Target were spotting the delicious and colorful balls of balm on their shelves. Also see, https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU.

The third front of the campaign was to get the millenials to buy the product. The team decided that the best way to make it happen was to get celebrities such as Miley, Taylor Swift and Demi Lovato to advertise the products on Instagram and Facebook. This worked really well and the product page got 1.3million Instagram followers and 17 million on Facebook. And just like that, a viral and wildly popular brand had been created.

There have been minor setbacks, like the class action suit that was brought against EOS at the start of the year. The company settled out of court and didn’t have to change their product ingredients. The products currently sell a million units per week and are getting even more popular.