Fabletics in a Creativity Bake Off with Amazon

Keeping fit should be a life style. You should take a few hours to work out every week, regardless of whether you want to shed weight or not. Exercising is very important on your health. But it does require a little motivation. Getting yourself a trendy sports apparel is a great motivation. When you are confident in what you are wearing, you keep going, so people can notice you. And, when the quality of your apparel is top-notch it prevents you from injuring your muscles as the go through the motion.

Fabletics sells sports apparel that are both trendy and of a high quality. And as if that isn’t enough, given that all other quality sportswear brands have great quality but no sense of fashion, they sell their attires at affordable prices. This is what has led Fabletics to be a great competitor for the likes of Lululemon, Athleta and even Amazon. I would say that being a contender for Amazon makes Fabletics a really big deal. So, what is it that they are doing which places them at a competitive advantage over Amazon?


Advertisement is key in creating brand awareness and boosting sales. This is one area that Fabletics beats Amazon. While Amazon will never be seen advertising individual products, you will always see ads about Fabletics and their funky work out gear. This helps to inform and lure more people to purchase from this company.


Kate Hudson is the celebrity behind Fabletics. She is one of the most celebrated figures in the arts industry. Her down-to-earth yet fierce and go-getter personality makes her a celebrity figure that many seek to emulate. So imagine you being a fan of Hudson and wearing the same attires as she. Also, imagine having your favorite work out gear customized by her. This will get you buying.


Unlike Amazon, Fabletics allows membership programs. This is a very creative way of getting customers to visit their online store and buy. When you become a VIP member at Fabletics, you get the feel that you are shopping in a traditional store. Depending on your style and preferences, you can access an array of attires coming in different designs, patterns, colors, style and sizes.

Fabletics rewards you for buying from them, unlike Amazon who barely seem to recognize you as their client. At Fabletics, you get loyalty points for each time you shop as their VIP member. These points can be redeemed and you get free stuff. And, who wouldn’t love to get free goods? Fabletics also allows their VIP members to shop at discounted prices. You get two or three piece attires at between $49 and $99. These are attires that you would probably get at hundreds of dollars.

Bottom Line

Fabletics knows their market real well. They know that shoppers only go online to checkout new stuff and what is trending. Their membership program however makes you window shop and leave with a few items.

Categories: Fashion

Traveling Vineyard Wines and the Consultants that Bring the Wine to You

Wine is a flavorful substance that has been adored by so many people over the years. There are bottles of wine that are decades-old and many people are simply saving up wines in their cellars. These are the real wine connoisseurs that are interested in observing and consuming some of the best bottles of wine that have aged. Most of these people know how to pick exactly what they want. There are others, however, that may have a hard time deciding on a simple glass of wine when they get into a restaurant.

These are people that may be interested in learning more about wine, but they may not have any access to someone that can give them a greater perspective. This type of need makes it absolutely perfect for a Traveling Vineyard representative to educate potential clients on what is available.

What the Traveling Vineyard represents is an organization with consultants that are willing to bring new clients in and give them the knowledge on wine that they may be interested in. These are the consultants that are responsible for direct selling of different types of wines. There are a plethora of choices for consumers to make, but many of them may be confused about what they actually like. If they never had the chance to actually consume any of these wines they may find themselves looking for an opportunity to attend a hosting party.

The reality for many people that are interested in wine is that they really may not have an idea of what wines are going to suit them best. There are some white wines that consumers may be interested in. There are others that may be interested in red wines. Sometimes it takes something like a hosting party in order for consumers to realize that there’s something more out there than what they are accustomed to. This is where the wine consultants come in. The Traveling Vineyard has a great selection of wines and wine consultants are able to provide information on what is currently available.

Most people are going to be intrigued with the possibility of acquiring different types of wine on a regular basis. They can start a wine membership with the Traveling Vineyard by way of the wine consultant. This gives them a chance to access a plethora of different wines and increase their knowledge of the various wines that are available.

Learn more about Traveling Vineyard: https://www.youtube.com/user/TravelingVineyard

Categories: Wine Consultants

About Rick Shinto And His Endeavors That Led InnovaCare Health To Success

While every company works so hard to achieve its goals in time, there are always some challenges that threaten to stall progress. It is these challenges that the team that manages the affairs of the company is able to test its capabilities to deliver and to handle challenges. Many of the professionals who lead companies are individuals who boast of more than 20 years of experience but even then, they are faced with a myriad of challenges that make it difficult for them to proceed seamlessly. Despite facing a complex challenge, Rick Shinto managed to lead InnovaCare Health well and the company enjoys stability due to the creative solutions he offered.

In 2012, Rick Shinto received an invitation to join InnovaCare Health, where he would serve as the CEO/President of the company. He took over and came in with great ideas that led the company to emerge as an industry leader and an established provider of managed healthcare services. Under his leadership, many great transformations have been made that placed the company among the most preferred across North America. Check their company profile at LinkedIn.

More about Rick Shinto

The career of Rick Shinto began more than 30 years ago and all along he has been working to become better. He is celebrated in several companies for offering groundbreaking solutions that led to the revival of different products. At InnovaCare Health, he helped the whole company to emerge back from the challenges it was facing before he was appointed the President and CEO. His experience with several other companies like NAMM California and Aveta Inc., allows him to take on difficult tasks. His decision making skills have been evaluated to rank among those of renowned professionals in the healthcare industry, reason he has been leading InnovaCare Health seamlessly.

Penelope Kokkinides

Penelope Kokkinides is a highly influential individual who has worked with several companies to support the development of dynamic products and features. He served at Aveta Inc., as the deputy of Rick Shinto, who was the CEO of the company between 2008 and 2012.

InnovaCare Health

InnovaCare Health is an entity in the healthcare sector that has been offering professional managed healthcare services. The company is reputed for providing great Medicare Advantage plans and healthcare solutions that have helped to offer users perfect solutions to support their challenges. InnovaCare Health is considered the best managed healthcare services provider within Puerto Rico and its several neighboring regions.

Categories: Business That Cares

How one product revolutionized the lip care industry overnight

When people started noticing celebrities such as Kim Kardashian, Nina Dobrev, Miley Cyrus and even Christina Aguilera spotting a ball of EOS lip balm out of their bags, they knew that something special was trending in the lip care world. What started as the dream of two men, Sanjiv Mehra and Jonathan Teller to change up the outlook of the gloss aisle in the drug store became an evolution that saw their products surpass market veterans such as Pfizer’s Chapstick and Burt’s bees and become a global success. But the process wasn’t easy.

The first step was to come up with a product that did more than just become another wacky addition to the beauty section of the drug store. To make this happen, they had to create a product that engaged the five senses. This is how the spherical pots of balms that smelled like heaven, had amazing flavors and were still made from the organic products came into being.

The second challenge that the manufacturer faced after the design and production was how to market the product. He says that it took to time to convince a female buyer at Walgreens who fell in love with their product and helped them establish an account there. Pretty soon, stores like Well, Walmart and Target were spotting the delicious and colorful balls of balm on their shelves. Also see, https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU.

The third front of the campaign was to get the millenials to buy the product. The team decided that the best way to make it happen was to get celebrities such as Miley, Taylor Swift and Demi Lovato to advertise the products on Instagram and Facebook. This worked really well and the product page got 1.3million Instagram followers and 17 million on Facebook. And just like that, a viral and wildly popular brand had been created.

There have been minor setbacks, like the class action suit that was brought against EOS at the start of the year. The company settled out of court and didn’t have to change their product ingredients. The products currently sell a million units per week and are getting even more popular.


EOS Lip Balm Flavors You’ll Go Crazy For

When you need the absolute best smoothness for chapped lips or lips that feel generally lackluster, check out the lip balms from EOS. Here are some of our favorite flavors right now.

  1. Summer Fruit

Summer is the perfect time to enjoy this flavor, but let’s not kid ourselves. Summer fruit will taste great any time of the year!

  1. Vanilla Mint

The freshness of mint and the calmness of vanilla come together to produce this sweet and tasty flavor. It’s one of their best sellers!

  1. Coconut Milk

With this flavor, you can imagine yourself sipping on fresh coconut milk and relaxing on a tropical beach. It’s like you’re really there!

  1. Vanilla Bean

Here’s vanilla in action again, but this time it’s riding solo. This is the perfect lip balm flavor for gals who love a tasty cake or cookie every once in a while.

  1. Blackberry Nectar

Imagine the sweet nectar of blueberries in your favorite lip balm, and this is what you get!

All About EOS Lip Balms

EOS Lip Balms are made by the EOS company. EOS Stands for evolution of smooth. The name was decided upon because all of the lip balms that they make our absolutely wonderful for your skin, and that’s the goal! They make your lips amazingly smooth because they have key smoothing ingredients in them. These ingredients include jojoba oil, shea butter, vitamin E and others. View the company website at evolutionofsmooth.ca.

As you can see above, this company makes tons of different flavors for their lip balms, and there are also different product lines that you can choose from. These include the visibly soft smooth spheres, the organic smooth sticks, the organic smooth spheres, the sugar smooth spheres and the active protection smooth spheres. If you love them all, multipacks are available on Amazon.com as well. Go to the EOS website(https://evolutionofsmooth.ca/) to shop today! The products are also available on Amazon, and major retailers like Target and Walmart.


Categories: Healthy Lips

The Accomplishments of JeanMarie Guenot, Ph.D.


Jeanmarie Guenot, Ph.D., serves as the President and CEO of Amphivena Therapeutics. She obtained Ph.D. from the University of California, San Francisco and her MBA from The Wharton School at the University of Pennsylvania. She now has over 20 years of experience in the biotechnology and the pharmaceuticals industries.

Jeanmarie Guenot began her career as a Team Leader/Principal Scientist and Preclinical R&D working for Hoffman-La Roche. Able to put to good use the experience and knowledge she gained from this work she was able to move to Atlas Venture where she worked as an Associate in Life Sciences.

Jeanmarie gained her first upper management role when she starting working for PDL BioPharma as their Vice President, Corporate and Business Development. After five years she was able to use this executive experience to be named as a Managing Partner for Guenot, LLC.

As an entrepreneur, Jeanmarie Guenot, Ph.D. founded SKS Ocular, LLC in 2009. In this start-up she focused on ocular issues such as therapeutics for glaucoma, ocular inflammation, and dry AMD.

Using this vast experience in such areas as business development, pharmaceutical R&D, and project management she was named as the President and CEO of Amphivena Therapeutics. Amphivena Therapeutics is a corporation that develops bifunctional antibody therapies for hematologic malignancies as well as cancer immunotherapeutics.

In 2015 Amphivena Therapeutics achieved two milestones under the agreement they had formed with Janssen Biotech, Inc. The clinical candidate they developed was reported to hold great promise as a valuable anti-cancer therapy.

In 2016 the FDA accepted Amphivena’s investigational new drug, called AMV564. After the drugs acceptance Amphivena announced that they would initiate a Phase 1 expansion trial and dose escalation for patients.

Amphivena Therapeutics, a privately held company, was founded in 2012. The company is based in San Francisco, CA. Amphivena has developed partnerships with Janssen Biotech, Inc. as well as Affimed Therapeutics AG. To date the company has raised $14 million in funding.

Categories: Medical Companies

Explore The Diverse Flavors Of UK Vintners

Perhaps you need the perfect wine for a special occasion or for everyday with dinner. Explore beyond the confines of California’s and Italy’s wines.

The United Kingdom offers a number of experienced, established vineyards producing tantalizing vintages from citrusy Chardonnay to crisp rosé. Although not yet as well known for its wines as France, the UK wine industry produces numerous quality wines. English wines alone earned 120 medals at the 2016 International Wine Challenge. Explore these UK Vintners for a taste of the United Kingdom.

A Fruity Taste
Sip a glass of Sixteen Ridges Rosé, 2014 vintage for a burst of raspberry with a hint of strawberry, cherry, and summer fruits. This crisp, dry wine pairs well with shellfish or pasta. It makes a perfect choice for a summer meal.

Turn to Nyetimber Blanc de Blancs, 2009 vintage for a citrusy flavored pale gold Chardonnay. Made exclusively of Sussex grapes, this 2016 winner at the International Wine Challenge rivals champagne. Choose this Harvey Nichols creation when celebrating great news.

Cornwall’s Lindo family crafts the Camel Valley Pinot Noir Brut, 2013 solely with pinot noir grapes. It adds to its champagne grape the aromas of raspberry and strawberry. It compliments a sherbet dessert or serve alone as an alternative to champagne.

Hale and Hearty
Waitrose Cellar brings you a Pinot Noir that pairs perfectly with pork, chicken, rabbit, or cheeses. Its Bolney Wine Estate Pinot Noir, 2014 brings together the flavors and aromas of cherry, cedar, and bacon. Though it may sound odd, the taste is divine. This wine won a silver medal at the 2016 International Wine Challenge.

Fans of organic food will thrill to taste Trevibban Mill Black Ewe Red, 2014, produced by the organic Cornish vineyard, Trevibban Mill. Trevibban Mill became one of the UK vintners to take home a silver medal from the International Wine Challenge with this combination of fruity, berry, cherry and clove tastes. Serve as a compliment to roast lamb, pasta or cheeses.

A Little Exotic
Explore the southern American flavor of honeysuckle paired with jasmine and peach in Exton Park Pinot Meunier Rosé. Exton Park Vineyard in Hampshire began producing wines in 2015. They set themselves apart by crafting England’s first sparkling wine made from Pinot Meunier grapes.

Click here to learn more about UK Vintners organization

Categories: Successful Business

Squaw Valley Issues Statement on Water Quality Improvement

Squaw Valley recently published a detailed statement concerning issues with an internal water system at the famous resort. According to the statement issued Wednesday, Nov. 30, by Liesl Kenney, PR representative for Squaw Valley Alpine Meadows, the presence of coliform and E. coli in the water system serving the Upper Mountain of Squaw Valley was discovered by the resort and reported to local health authorities. The resort’s own water safety testing routine uncovered the problem, and Squaw Valley has been working with the Placer County’s Environmental Health department to treat the affected water system.


The problem stems from heavy rains in October, which caused an internal water system serving the Upper Mountain to become flooded. Three of the four wells serving the mountain are testing negative for E. coli and have very low levels of coliform. However, the resort continues to work tirelessly in order to ensure that all the well water is safe for consumption. At no time was any contaminated water ever available to the public, and the Squaw Valley will continue to monitor water quality throughout to ensure the safety of its customers and the general public.


Until all water issues are resolved, the resort will continue to provide free bottled water to all guests at High Camp and Gold Coast, the two areas affected by the flooding. Squaw Valley will advise guests when drinking water in the affected areas is safe to drink. Thanks to Squaw Valley’s rigorous safety protocols and immediate action, the problem was immediately contained and will soon be corrected.

Categories: News

Getting the Right Lawyer for You

Are you in need of a lawyer to advise or guide you on issues regarding your business? Do you want to be represented by one of Brazil’s powerful business lawyers? Perhaps you have been told to get in touch with Ricardo Tosto de Oliveira Carvalho – a competent litigation lawyer in Brazil.

There are several factors you need to consider when trying to find the best lawyer for your situation. Reputation, experience and cost are some of the important issues to take into consideration. Keep in mind that attorney’s performance history is something you need to look into. It is advisable to find an attorney that has an established record of rendering top notch service and one who is well known for producing outstanding outcome for clients.

There are many good lawyers in Brazil, providing services on a wide variety of legal matters but you need to be aware that some lawyers are more knowledgeable and experienced than others. So you absolutely need to check them out before deciding which one to go with.

You should never hire a legal professional who is not currently qualified to practice law. It is to your benefit to diligently research a law firm’s disciplinary history. You should think about any previous discipline taken and the events surrounding the discipline.

Hiring a effective and reliable lawyer or attorney is crucial to any legal case. It is vital to know how to go about finding, consulting and choosing the very best lawyer or attorney for your situation.

Ricardo Tosto de Oliveira Carvalho is a renowned lawyer in Brazil. Ricardo Tosto focuses on matters relating to corporate or business law. He has handled a wide variety of cases for business owners, entrepreneurs, institutions, large companies and organizations and even the government sector.

Ricardo Tosto is well respected by his clients and members of the legal community because of his knowledgeable and excellent legal solutions. As a strategist in Brazilian business and corporate law, Ricardo Tosto has properly addressed high profile cases involving multinational companies and large corporations. Ricardo Tosto operates some of the most prominent litigation law firms in Brazil.


Categories: Attorneys, Lawyear

Dr. Walden: A Successful Professional and Mother

Dr. Jennifer Walden of Austin, Texas, is a well known plastic surgeon who founded her own private plastic surgery practice and ambulatory surgery center. Beginning her career training with the best cosmetic surgeons in Manhattan, in 2014, Dr. Walden was as one of Harper’s Bazaar’s 24 Best Beauty Surgeons. She has been featured in several media outlets as an expert commentator on plastic surgery.


Dr. Walden is also on the Board of Directors of Modern Aesthetics’ and Plastic Surgery Practice’s Editorial Board. She was also elected to serve on the Board of the American Society for Aesthetic Plastic Surgery. Additionally, she co-authored a textbook for her profession, called Aesthetic Plastic Surgery.


Dr. Jennifer Walden is known for her warm and friendly demeanor, putting her patients at ease. She is a grounded person who works hard to improve her patients’ looks and let them feel better about themselves.


Dr. Walden attended The University of Texas at Austin where she earned her bachelor’s degree and continued on to study medicine. She graduated as Salutatorian of her class, and decided to pursue plastic surgery because she loved the medical factor combined with the artistry and creativity of the practice. She attended the plastic surgery program at UT Galveston, followed by a post-residency aesthetic surgery fellowship program in Manhattan. While practicing in Manhattan from 2004 to 2011, she learned the business side of aesthetic surgery and built a growing practice.


In her late thirties, Dr. Walden decided to pursue a family herself by getting pregnant through in-vitro fertilization. Her twin boys were born in November of 2010, which led her to return to Texas to be near family.


Once in Texas, Dr. Walden effectively reestablished her business. Her successful business continues to grow, with 90% of her patients being outpatients who go home the same day they come in.


Dr. Walden hopes to inspire young women to pursue careers in business and medicine with confidence. She relays the message to younger females that having both a career and a family requires organization and planning. Young women need the personality and drive to sustain their education, career, and family and self well-being throughout their lifetime. This requires making difficult decisions about priorities. It is critical to have a support system. This may be in the form of a supportive spouse, professional childcare, or nearby family, a woman who has a demanding career, as well as children, can’t do it alone.


Read more about Jennifer Walden:



Categories: Uncategorized