Apparently, Australia is invading the United States and the United Kingdom, and the people of both countries seem to approve. This invasion doesn’t explode bombs but instead causes eruptions of a different kind. All the excitement seems to emanate from the name Honey Birdette and the creations she shares with the world.
Honey Birdette is not a she, but a brand created in 2006 by Eloise Monaghan in Australia. The products the company sells include upscale sexy lingerie and the accessories that have been known to accompany this type of clothing in particularly pleasurable situations.
Honey Birdette does business both online and in retail stores. The brand is currently available in Australia at 55 locations, and the U.K. shoppers can visit three places; London’s Covent Garden, Westfield White City, and Leed’s Victoria Gate.
Recently the company decided to establish an e-commerce site dedicated to the U. S. The impetus for this decision was the 374% increase in sales over the previous twelve months. The plan is to make the customer experience more pleasurable by offering faster deliveries, skipping the delivery charges for orders over $50, extending the product lines, and creating a return policy that enhances ease of use.
The Honey Birdette management is so excited about the potential they have begun work on plans to bring retail locations to the U.S. They also want to up the store count in the U.K. by opening about 40 more stores by the end of 2018. It seems likely that over the next decade or so many Honey Birdette locations will pop up throughout Europe.
Miss Monaghan claims that she created the brand because she could not find the type of upscale lingerie she likes herself. In talking with friends, she found they had similar complaints, thus was born the name Honey Birdette. Shoppers love the products, enjoy the pampered pleasurable shopping experience at the stores, and one must assume that buying these products leads to happy customers and perhaps, happy endings?
For more information on Honey Birdette follow them on Facebook.